Sacramento Fashion Week 2025 – A Photographer’s Perspective

Sacramento Fashion Week 2025 – A Photographer’s Perspective

Fashion Week always brings a mix of creativity, spontaneity, and technical challenges. This year at Sacramento Fashion Week, held at the Crocker Art Museum, I set out with a clear vision of how I wanted to capture the event. Over two nights, I experimented with lens choices, lighting techniques, and visual storytelling,

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Mastering the Technical Aspects of Photography: The Key to Creative Freedom

Mastering the Technical Aspects of Photography: The Key to Creative Freedom

In the ever-evolving world of photography, mastering the technical aspects is akin to laying a solid foundation for creative exploration. As a photographer with over two decades of experience, I've understood that technical proficiency is a prerequisite and an enabler of artistic expression. In this blog post, I'll delve into the significance of honing your technical skills and how it can lead to a world of creative freedom.

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Mastering Light with Phottix

Mastering Light with Phottix

My camera and I have journeyed together for the past decade, chasing the elusive 'perfect' light. As a professional photographer, I've come to understand that light is not just a component of a photograph but the very essence of it. While a vast array of equipment plays a role in my photography, today, I want to focus on a particularly important element: lighting modifiers.

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Is that a flashlight in your hand?

Is that a flashlight in your hand?

or many years now I've been using alternate sources of light in my photography most notably flashlights.

It started many years ago while walking down the isles in Costco and I came across one of the first reasonably priced LED flashlights after asking permission my wife allowed me to add it to the basket. I consider this one of my first evolutions in lighting. At first I just kept the lights in my bag in case I needed it. Finally one day on a portrait shoot I pulled it out to see what I could do and was very surprised by the power and how the color temperature was very close to daylight. For the next several years I continued exploring this style of lighting. Fast forward to today and it's like we're in the golden age of lighting. LED flashlights are so powerful and inexpensive that they found a permanent place in my lighting kit. Recently I've been using flashlights made by “O Light” they have an extensive variety of lights on their website, if you're into flashlights it's worth checking out.

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