Fashion Week always brings a mix of creativity, spontaneity, and technical challenges. This year at Sacramento Fashion Week, held at the Crocker Art Museum, I set out with a clear vision of how I wanted to capture the event. Over two nights, I experimented with lens choices, lighting techniques, and visual storytelling,
Location Scouting
Scouting your own locations for photography can be a powerful tool for serving your clients. By taking the time to personally explore and evaluate different locations, you can gain a deeper understanding of the unique characteristics and potential of each location. This can help you to better visualize and plan for the types of shots you want to capture, and to identify any challenges or limitations that may arise during the shoot.
The G.O.A.T
Recently I was asked to photograph Jerry Rice, a retired San Francisco 49er wide receiver, NFL Hall of Famer, and one of the athletes that I watched growing up. I have a great friend Stephanie Suddarth who is now the general manager of his energy drink company called G.O.A.T. fuel (Greatest of All Time).
Your Next Visit
I was grateful to start having some assignments again beginning late June. It's been a long layoff. It's crazy how you lose a little bit of that muscle memory so fast. The camera is an extension of my arm and not having used it regularly. I needed a little warm-up time to get going.
Run Cover
A few months back, we went on location for a cover shoot, for a special Sacramento magazine supplement.